Our Capabilities

Phoenix/Divina is an EPA registered contract developer, formulator and filler of various blends of materials and chemicals.


  • Oils
  • Gels
  • Lotions
  • Cremes
  • Liquid Soaps
  • Granules & Salts

HBA Categories:

  • Styling gels
  • Cuticle Oils
  • Massage Oils
  • Peroxide Developers
  • Skin lotions and cremes
  • Shampoos and conditioners
  • Cuticle oils and treatments
  • Skin and body liquid soaps and lotions
  • Nail Polish Removers (Acetone, non-acetone)
  • Isopropyl Alcohol
  • Germicide
  • Bleach
  • Disinfectants
  • Spa and Salon cleaning products
  • Bath Salts

We have our own stock formulas or we can replicate your formula or we can source just about any material to create a custom product based on your criteria. Our 100,000 sqft EPA registered facility is located in Western Connecticut. We have the ability to fill packages ranging from at 4 oz. bottles to tanker trucks. Our own fleet of trucks delivers orders to the Northeast and Mid-Atlantic states and we ship nationwide via common carriers.

About Us

Our Philosophy

Since 1969, Divina Products has been manufacturing high quality professional salon-use products that stylists and nail techs rely on every day to make their jobs easier and help make each client look and feel beautiful! We produce a wide variety of professional hair care, nail care, disinfecting and cleaning products to make every salon and spa visit an enjoyable and healthy one.

We believe that product integrity and product value, are the cornerstones of our business. We are a  custom formulator with a 100,000 sq. ft. packaging and warehouse facility. We have chemists and engineers on staff to develop innovative products, tackle difficult projects, and assure that our quality standards are met every day.

The relationships we build with our customers and end users are vital to our success. Whether we are custom manufacturing your brand, or providing Divina products to our distributor network, or speaking with salons and end users to answer technical questions, our staff is committed to our customer’s success. For more information about our products and services please browse our web site or feel free to contact a customer service person for specific answers to your questions. We look forward to working for you. Please feel free to contact us at 800.928-7665 with any questions.


Meet the Team


Geoff Geils

VP Sales & Marketing


Geoff Geils VP Divina Sales and Marketing, has 25+ years of personal care product development, sales and marketing experience in the professional beauty and mass retail industries. Previously he owned Flowery Beauty Products an HBA innovator and marketer with numerous patented and first to market products and brands to his credit. 


Courtney Pellett

Customer Service Manager

Courtney is our “Go-To” person on the Divina Team. Whether it’s checking on an order, a product question or the occasional quandary, Courtney always seems to have the answer. Having worked at Phoenix/Divina for 6  years in administration, product development and quality control, she is fluent on all aspects of Divina products and production and uses her knowledge base and attention to detail to provide superior customer service to our customers. She is as comfortable working with corporate accounts as she is with mom and pop customers and enjoys helping everyone. Inside the company she uses the same charm and focus to make sure all orders are shipped complete and on time.