Creme & Clear Developers

Recommended for use with ALL brands of professional hair coloring and tinting, including European Imports.

Volumes Available       10V, 20V, 30V, 40V, 50V and 100V

Sizes Available     4oz, 8oz, 16oz, 32oz, and Gallons     (100V available in Gallons only)

Color Enhancing Shampoo

Brilliant Lights Color Enhancing Shampoo

Color Enhancing Shampoo that refreshes and brightens blonde highlights and silver hues

  • Protein enriched conditioning formula.
  • Tones down brassiness on blonde/gray hair.
  • Removes dull yellow in gray/white hair.
  • Refreshes faded highlights and adds vibrancy to dulling hair.
  • Hair is left vibrant and shiny without the heavy residue or oily feel.

Sizes Available    Pints and Gallons

European Creme Developers

Rich thick consistency holds developer in place for maximum lift and fuller color saturation without running. Recommended for use will ALL brands of Permanent and Demi-Permanent hair coloring brands.

Volumes Available   10V, 20V, 30V, 40V

Sizes Available   Gallons

Clarifying Shampoo

Powerful shampoo professionally formulated to remove the heavy build-up of conditioners and styling products on all hair types. Resulting in soft super clean hair ready for coloring or fortifying with conditioners.

Sizes Available    Gallons

Neutralizing Shampoo

Specifically formulated to balance the high PH alkalinity of all relaxers to protect the scalp and maintain hair health. The rich lather will change color to indicate when the Ph is balanced.

Sizes Available    Gallons


All Purpose Shampoo

Suitable for professional use on all hair types. It's extra concentrated (8:1) formula will increase shine, leaving hair with soft body and bounce while not stripping the color from hair.

Available Blends    Honey Almond, Aloe Vera, Cherry, and White Tropical

Sizes Available    Gallons

Dye and Stain Removers

Gently removes stains from skin caused by strong salon chemicals and dyes. With our unique blend of ingredients, Divina's Dye & Stain Remover quickly removes staining, leaving skin fresh and clean.

Sizes Available    Gallons

Deep Cleansing Shampoo

Gently clarifies and removes build up and heavy residue that diminishes your hair's shine. Developed for every day use. Won't strip natural oils from hair, its enhanced formula will add volume and shine.

Sizes Available    Gallons


Designed to immediately de-tangle hair and restore shine. It will help to restore split ends, add strength to the hair shaft, increase elasticity, body, bounce and prevent static fly away hair while bringing our beautiful shining highlights to otherwise dull, lifeless hair.

Available Blends    Honey Almond, Aloe Vera, and Balsam

Sizes Available    Gallons

Styling Gel

A firm holding gel with added conditioning action for all styling needs. 

Styling Hold Strengths    Clear-Firm Hold, Blue-Medium Hold, Red-Moderate/Light Hold

Sizes Available    4oz jars and 5lb jars