DIVINA/PHOENIX EMPLOYEE SPOTLIGHT
Name: Kylie-Rae “Kylie” Mikita
Position: Kylie’s role requires but is not limited to: entering sales orders, invoicing/ billing customers for products shipped, scheduling deliveries in the most efficient way possible, answering questions that customers aren’t able to find, advertising sales and promotions while making sure customers take advantage of all savings, and working alongside the sales associates to understand all special needs and requests from customers.
Background: Kylie worked for five years in retail prior to becoming a part of our Divina/Phoenix family. Retail laid the foundation for her customer service skills, communication abilities, thick-skin, and problem-solving approach. Kylie says, “My time working in retail made me realize that daily interactions and talking with people every day were something that I love to do!”
Years With Divina/Phoenix: 2 Yrs. Anniversary date: May 2nd Unique Fun Facts: Apart from the Haase 2nd and 3rd
Unique Fun Facts: Apart from the Haase 2nd and 3rd generation family, Kylie holds the title of the youngest Divina/Phoenix team member! Kylie has a remarkable ability to remember numbers. She can easily recall birthdays, addresses, and phone numbers! Throughout Kylie’s youth, she was known as “the singer.” She participated in choir from 3rd to 12th grade and took part in numerous competitions. At one point, she even considered pursuing singing as a career!
Personal Life: Kylie has an older brother and a younger sister, and since they are all two years apart, she says, “I always have two people I can connect with. My mom has been my rock, and her unwavering support has always grown along with me as I navigate life’s journey and connect with what brings me joy.” Graduating from high school in 2020, amidst the peak of COVID-19, taught Kylie many valuable lessons in patience and gratitude. Before she discovered Divina/Phoenix, Kylie was working one full-time job plus three part-time jobs, all at the same time, during COVID-19!
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We appreciate you, your business, and your partnership!
Behind every successful business, partnerships play a vital role.
Forming partnerships in business is a must for all business owners and managers. There are many diff erent types of partnerships, such as partnerships formed amongst co-owners, partnerships with suppliers and distributors, and there are joint marketing partnerships where companies cross-promote each other’s business to achieve the same ultimate goal — SUCCESS! Partnerships are everywhere. Even the delivery carrier is a business partner. Having partnerships can boost revenue, create new opportunities by increasing the customer base, fuel innovation, and creativity, and can create long-term stability while enhancing credibility.
The most important partnership in the beauty industry is the relationship between distributors and manufacturers.
Each business relies on each other for success. Distributors must engage with beauty manufacturers. The biggest and most helpful thing any beauty distributor can do to successfully sell beauty products is to develop a good relationship with the manufacturers that they represent and learn as much as they possibly can from them. Most of the manufacturers off er product knowledge classes that will help the distributor staff deliver a knowledgeable dialogue with their clients. Knowing what a product does, the features and benefits, how to use it, as well as the comparative competitive product and how it truly compares without negatively talking about the competition, will make the distributor look like a superstar in their client’s eyes. It never hurts to sit in a technique class of one of your brands to pick up on the lingo and get an insight into how the professionals achieve the results desired. No time for the in-person class? Watch a video online. Most manufacturers have training videos online.
Manufacturers must support distribution. The manufacturer’s ultimate goal is the same as the distributors’ — pleasing their clients and maximizing sales. Manufacturers will assist in training new staff members on product knowledge, support sales with classes and ride-alongs, and work with distributors on creating promotions and staff sales incentives.
Another important partnership is the relationship between the business and its marketing partners. Marketing partnerships can be the company that designs all of the business’s advertising, including digital (social media and email campaigns) and brand influencers. Distributors are brands, just like manufacturers. Streamlining the branding, and marketing across all platforms of the business will create a stronger brand awareness. By keeping in constant communication with the marketing teams involved will ensure that everyone is communicating the same and aligned with brand goals and image. Do distributors need an influencer for their business? Yes — influencers are not employees reading ads; they are the public face of your business. They don’t represent just one manufacturer; they represent the distributor and everything it has to offer. Distributors that are looking into an influencer, start by looking at the customer base first before looking into companies that can help, such as Impact.com.
Everyone wins in a partnership when there is a little something in it for all involved.
