Divina has been a trusted brand used by salon professionals to care for hair since 1969. Based in Terryville Connecticut, just 2 hours outside of New York City we have been manufacturing haircare and color support products for over 50 years.
Divina formulates, tests, manufactures, packages and decorates all shampoos, conditioners and styling aids in its in-house chemistry department and fully equipped production facility that is over 100,000sqft. We offer a full range of manufacturing services, including R&D, filling, bulk-batching, quality control, packaging, logistics, and more.
Not only do we produce high-quality affordable hair care brands, but Divina is a flourishing turnkey manufacturer of customized contract packaging. Being a leader in product formulation and package design in the beauty industry, we can take a concept product and bring it to reality. We like to ask you what you want, instead of telling you what you need. We hold ourselves accountable to follow the highest standards and deliver on our commitments.
At Divina, we pride ourselves on the relationships we have built with our many long-term loyal clients, in the products we manufacture, and the excellent customer care we deliver. We use quality ingredients that are ethically sourced and we do not test on animals to ensure safe practices — working synergistically with nature and science so that all products are made with care and the consumer in mind.
Divina was purchased by the Haase Family in 2001 and has maintained the goal of being the single best choice for affordable, high-quality products with unmatched customer care. The third generation of owners are just starting to reach the age where they can begin the learning process in all aspects of manufacturing. It is amazing to see one man’s dream become so much for many including all of the dedicated employees.
No “greenwashing” here! With our love for the planet, animals, and humankind, we are taking a proactive approach toward sustainability. We are committed to minimizing our impact on earth, from our manufacturing facilities, distributors, and salon professionals, to our consumers. We seek out to use plant-based ingredients whenever possible. Nearly all personal care products have to call on science and chemistry to deliver the desired results and remain stable on the shelf. To that end, we are constantly exploring new ingredients and manufacturing methods that are more earth and people friendly. We are constantly seeking out innovative planet friendly ways to improve all that we do, from product formulation to product efficiencies.
We’re on a mission to help people look and feel beautiful in the most conscious, kind and authentic way, while having fun doing it. We have invested in efficient LED and automated lighting systems to help lower our greenhouse emissions, replaced all of our heating units to natural gas, recycle, put care in selecting packaging and ingredients that will have a more sustainable impact, and so much more.
Together we will make a lasting impact. We are doing our part for the environment and will continue to uphold a commitment to be more sustainable for future generations. We ask that you help us by recycling when possible.
Divina is growing rapidly! We have made many in-house improvements with large equipment purchases and production line expansions to keep up with the demand. This has allowed us to shorten lead times and maintain a better stock of inventory. We have plans for future expansions as well as product line expansions.
We will continue to research and develop uncomplicated hair products to achieve beautiful, healthy hair for all hair types while remaining affordable. Our passion for the beauty industry and commitment to professional salons will always be our forefront. We believe success begins with collaboration and teamwork. We work tirelessly with our partners to fulfill the needs of their clients. We welcome you to become a part of the Divina customer family and a partner in shared success!
Divina, a Phoenix Products Company division that was founded in 1982 by formulation chemist Albert Haase who enjoyed creating solutions for the challenging needs of his clients. Albert’s sons, John and Larry Haase joined the family business in the early 1990’s to continue Albert’s dreams of having a family legacy. Both brothers have worked tirelessly to further grow the company and brands.
Divina was purchased by the Haase Family in 2001 and has maintained the goal of being the single best choice for affordable, high-quality products with unmatched customer care. The third generation of owners are just starting to reach the age where they can begin the learning process in all aspects of manufacturing. It is amazing to see one man’s dream become so much for many including all of the dedicated employees.
EST. 1969
