Hair Care Solutions

Shampoo

Specialty & Multi-Dimensional Professional Shampoos

Daily Shampoos

Divina Daily Shampoos are salon back-bar favorites. They are considered concentrates that can go a long way in busy salons. Enhanced with Keratin, Vitamin E and Pro-B, Aloe Vera extract, safflower oil and other essential elements to clean and care for hair.

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Color Revive Shampoo

Sulfate and paraben free, light and clear shampoo, protects color, brightens, and revives natural and treated hair colors and highlights. Enhanced with Keratin, Vitamin E, Aloe Vera, and Safflower Oil. Use with Divina Fortifying Conditioner for healthy hair and shine.

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Brilliant Lights Color Brightening Shampoo

Use with Brilliant Lights Color Brightening Conditioner.

Brilliant Lights Shampoo is sulfate and paraben free with a deep violet tint that removes brassiness and brightens blonde, grey, platinum, and silver hair color and highlights. Enhanced with Keratin, Vitamins Pro-B and E  leaves hair color and highlights bright, brilliant, and healthy.

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Clarifying Shampoo

Divina’s Clarifying Shampoo removes the heavy build-up of minerals, oils, and chemicals and restores softness and shine. It is great for once-a-week home use or in salons prior to services. Use with Divina Fortifying Conditioner.

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NEUTRALIZING SHAMPOO

Revitalizes relaxed hair and protects the scalp by rebalancing the pH. Changes color when pH is balanced. Leaves hair soft, smooth, and manageable.

Use with Divina Cholesterol Conditioning Crème or Divina Fortifying Conditioner.

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PURFTM POOL & SURF, Shampoo, and Moisturizing Conditioner

Prop 65 compliant hair care formulas designed to help protect, repair, and revitalize hair that has been damaged by minerals and chemical buildup from swimming in chlorinated pools or saltwater.

PURF POOL & SURF Moisturizing Shampoo is a professional clarifying shampoo formula that pulls out the chemicals and buildup while protecting the color of natural and color treated hair. Enhanced with Keratin, ProVitamin B5 (a/k/a  Panthenol DL), and Aloe Vera to prevent moisture loss and restore hair to clean, soft, healthy hair.

PURF POOL & SURF Moisturizing Conditioner nourishes, strengthens, and protects natural and color-treated hair that is exposed to chlorinated and saltwater. This professional salon moisturizing formula also contains Aloe Vera Juice and Keratin, Rosemary, and Papaya extracts as well as agents that smooth the hair and add combability, elasticity, and shine.

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CONDITIONER

Professional Conditioners for Moisturizing, Fortifying, & Revitalizing

Daily Conditioners

Moisturizes, repairs split ends and adds back shine and elasticity.

Enhanced with Collagen, Keratin, Aloe Vera, and Vitamins.

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Fortifying Conditioner

Fortifies, protects, and revitalizes shine and elasticity with Keratin, Collagen, Lavender, and Aloe Vera. Pairs well with Color Revive Shampoo, Clarifying, and Neutralizing Shampoos.

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Brilliant Lights Color Brightening Conditioner

Brilliant Lights Color Brightening Conditioner fortifies, moisturizes, brightens, and brings back vibrancy and shine.

Enhanced with Keratin, Vitamins Pro-B, and E, Aloe Vera extract, and Lavender.

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Cholesterol Conditioning Crème

Moisturizes and fortifies coarse hair after relaxing treatments. Can be used with or without heat for long lasting softness and manageability.

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DEVELOPERS

Peroxide Developers

All Divina peroxide developers are blended using deionized water and cosmetic grade hydrogen peroxide for the highest level of performance and consistency that colorists can rely on, and to maintain product stability and strength.

Divina’s peroxide developers and be used with every professional color brand in the world.

Available in three forms…

Crème Developer

The crème base has been developed to mix fast and easy with all hair color brands. It glides on and stays on hair for optimal lift.

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Note: Always practice first when switching products.

European Crème Developer

Thicker and richer crème holds the developer in place for maximum lift and saturation without running.

Enhanced with Argan oil and Keratin to maintain hair health.

Recommended for use with all color brands.

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Note: Always practice first when switching products.

Crystal Clear Liquid Developer

Crystal Clear Liquid Developer is blended with deionized water and cosmetic grade hydrogen peroxide for the highest level of quality that delivers clean and clear color application and amazing results.

Recommended for use with all color brands.

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Note: Always practice first when switching products.

Divina Dye & Stain Remover

pH balanced formula gently removes dye stain from scalp and skin without irritation or redness.

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Styling Products

Clear Blue Styling Gel

Medium to firm hold easily styles hair. Provides touchable hair structure and does not get crusty and stiff while maintaining shape throughout the day.

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