Hair care products
Product Guide
shampoo
Specialty & Multi-Dimensional Professional Shampoos
- Daily Salon Shampoos
- Color Revive Shampoo
- Brilliant Lights Color Brightening Shampoo
- Clarifying Shampoo
- Neutralizing Shampoo
Daily Shampoos
Divina Daily Shampoos are salon back-bar favorites. They are considered concentrates that can go a long way in busy salons. Enhanced with Keratin, Vitamin E and Pro-B, Aloe Vera extract, safflower oil and other essential elements to clean and care for hair.
Available In:
- Aloe Vera
- Cherry Blossom
- Tropical Breeze
- Honey Almond
Available size:
- Gallon
Color revive shampoo
Sulfate and paraben free, light and clear shampoo, protects color, brightens, and revives natural and treated hair colors and highlights. Enhanced with Keratin, Vitamin E, Aloe Vera, and Safflower Oil. Use with Divina Fortifying Conditioner for healthy hair and shine.
Available size:
- Gallon
Brilliant Lights Color Brightening Shampoo
Use with Brilliant Lights Color Brightening Conditioner.
Brilliant Lights Shampoo is sulfate and paraben free with a deep violet tint that removes brassiness and brightens blonde, grey, platinum, and silver hair color and highlights. Enhanced with Keratin, Vitamins Pro-B and E leaves hair color and highlights bright, brilliant, and healthy.
Available sizes:
- Gallon
Clarifying Shampoo
Divina’s Clarifying Shampoo removes the heavy build-up of minerals, oils, and chemicals and restores softness and shine. It is great for once-a-week home use or in salons prior to services. Use with Divina Fortifying Conditioner.
Available sizes:
- Gallon
NEUTRALIZING SHAMPOO
Revitalizes relaxed hair and protects the scalp by rebalancing the pH. Changes color when pH is balanced. Leaves hair soft, smooth, and manageable.
Use with Divina Cholesterol Conditioning Crème or Divina Fortifying Conditioner.
Available sizes:
- Gallon
PURFTM POOL & SURF, Shampoo, and Moisturizing Conditioner
Prop 65 compliant hair care formulas designed to help protect, repair, and revitalize hair that has been damaged by minerals and chemical buildup from swimming in chlorinated pools or saltwater.
PURF POOL & SURF Moisturizing Shampoo is a professional clarifying shampoo formula that pulls out the chemicals and buildup while protecting the color of natural and color treated hair. Enhanced with Keratin, ProVitamin B5 (a/k/a Panthenol DL), and Aloe Vera to prevent moisture loss and restore hair to clean, soft, healthy hair.
PURF POOL & SURF Moisturizing Conditioner nourishes, strengthens, and protects natural and color-treated hair that is exposed to chlorinated and saltwater. This professional salon moisturizing formula also contains Aloe Vera Juice and Keratin, Rosemary, and Papaya extracts as well as agents that smooth the hair and add combability, elasticity, and shine.
Available size:
- 16oz
conditioner
Professional Conditioners for Moisturizing, Fortifying, & Revitalizing
- Daily Salon Conditioners
- Fortifying Conditioner
- Brilliant Lights Color Brightening Conditioner
- Cholesterol Conditioner
Daily Conditioners
Moisturizes, repairs split ends and adds back shine and elasticity.
Enhanced with Collagen, Keratin, Aloe Vera, and Vitamins.
Available in:
- Honey Almond
- Aloe Vera
Available size:
- Gallon
Fortifying Conditioner
Fortifies, protects, and revitalizes shine and elasticity with Keratin, Collagen, Lavender, and Aloe Vera. Pairs well with Color Revive Shampoo, Clarifying, and Neutralizing Shampoos.
Available sizes:
- Gallon
Brilliant Lights Color Brightening Conditioner
Brilliant Lights Color Brightening Conditioner fortifies, moisturizes, brightens, and brings back vibrancy and shine.
Enhanced with Keratin, Vitamins Pro-B, and E, Aloe Vera extract, and Lavender.
Available sizes:
- Gallon
Cholesterol Conditioning Crème
Moisturizes and fortifies coarse hair after relaxing treatments. Can be used with or without heat for long lasting softness and manageability.
Available size:
- 5lb tub
DEVELOPERS
Crème Developer
The crème base has been developed to mix fast and easy with all hair color brands. It glides on and stays on hair for optimal lift.
Available volume:
- 10V / 3%
- 20V / 6%
- 30V / 9%
- 40V / 12%
- 50V / 15%
Available sizes:
- 4oz
- 8oz
- 16oz
- 32oz
- Gallon
Note: Always practice first when switching products.
European Crème Developer
Thicker and richer crème holds the developer in place for maximum lift and saturation without running.
Enhanced with Argan oil and Keratin to maintain hair health.
Recommended for use with all color brands.
Available volume:
- 10V / 3%
- 20V / 6%
- 30V / 9%
- 40V / 12%
- 50V / 15%
Available size:
- Gallon
Note: Always practice first when switching products.
Crystal Clear Liquid Developer
Crystal Clear Liquid Developer is blended with deionized water and cosmetic grade hydrogen peroxide for the highest level of quality that delivers clean and clear color application and amazing results.
Recommended for use with all color brands.
Available volume:
- 10V / 3%
- 20V / 6%
- 30V / 9%
- 40V / 12%
- 50V / 15%
Available sizes:
- 32oz
- Gallon
Note: Always practice first when switching products.
Divina Dye & Stain Remover
pH balanced formula gently removes dye stain from scalp and skin without irritation or redness.
Available size:
- Gallon
Styling Products
Clear Blue Styling Gel
Medium to firm hold easily styles hair. Provides touchable hair structure and does not get crusty and stiff while maintaining shape throughout the day.
Available size:
- 5lb tub
